Electronic newspaper column (electronic newspaper machine / electronic bulletin board), which currently has exported European style machine.
Two screens, one with a touch screen, a non-touch screen with LED above the caption.
Size: 42 inches, other dimensions: 32,46,55,65,82,108 inch
I. Overview
The traditional newspaper column generally used to post or publish newspapers and scroll all the way advertising information. Due to space and capacity constraints, the published content less forms of advertising is limited to text and images, and replace the contents of particular advertising content time-consuming, which affected the newspaper column should achieve social advocacy and economic benefits. In addition, with the continuous development of broadband network technology, video technology continues to mature, readers, viewers and customers for advertising system functional requirements increasingly high demand for their advertising media is no longer confined to a flat world, no longer merely to see only the blunt text, see a still picture, they need a colorful multimedia world, so networking, video has become an inevitable choice for the future newspaper column. In fact, the newspaper industry is brewing a newspaper column transformation of the original construction of posting or scroll way National Press will soon be eliminated.
In the Internet age, newspapers through the introduction of new technologies to build a new media to create a multimedia business structure, seize the opportunity, to get rid of a single print media alone operation mode. Future newspaper to multimedia, cross-media direction of change will be an inevitable trend of development. In the new round of competition in the newspaper market, technological progress and technological innovation fundamentally determines the final newspaper in the industry competitiveness and market share. Through the introduction of the latest technology and outdoor media business philosophy, construction conforms to the new media trends newspaper column can be more fully play National Press this important role in the propaganda front, achieve higher social and economic benefits. New newspaper column will be a new way to achieve electronic newspapers, news, advertising information, website information and other multimedia publishing, it is a new multi-media platform, media management will thus flattening business transformation by the three-dimensional operations.
Second, the network structure
Multimedia electronic newspaper column system uses the most advanced technology, including the Chinese Academy of Sciences experts, including from the domestic first-class team of experts developed for the domestic initiative, and has applied for national patents. It combines news and propaganda, government information, multimedia advertising, the party newspaper electronic version of the browser, web browsing and other functions in one, centralized management, distributed distribution of technical solutions, can at any time through the computer in the office all the newspaper column, in part newspaper column or a newspaper column for any content adjustment, function control, such as spots subtitles, replace advertising content, remote switching machine and so on, the number of distribution, geographical distribution and there is no restriction, as the business expanded at any time expansion, distribution geographical accessibility to the city, the province (district), the country.
Three main functions
Multimedia electronic newspaper column system has a wealth of features, its main function is as follows:
①, news and propaganda
Multimedia electronic newspaper column system was built and put into use, the newspaper will add a new news propaganda media, it will become an extension of the newspaper print media, multimedia, cross-media media landscape will appear in the newspaper, multimedia systems in terms of publicity will play its unique role, especially in the important moments, such as "two sessions" period, it can be in the form of audio and video in real-time news broadcast, publicity excellent results, while the newspaper will thus further enhance their brand image and influence.
②, the party newspaper electronic version of the whole truth
Multimedia electronic newspaper column system provides all true electronic version of the newspaper for readers to read on the screen, the operation is simple, just use your finger to move around. Can also zoom size, in order to meet all kinds of reader convenience. New electronic version of the newspaper column on large capacity, no longer subject to the restrictions of traditional newspaper column space can be made to show the reader all the newspapers owned by the newspaper layout. This newspaper manner timeliness strong, fresh and lively, the concept of the traditional newspaper column will therefore change, new forms of reading newspaper will become a major bright spot.
③, government information
Multimedia electronic newspaper column system for immediate dissemination of government announcements, notices and other information, if necessary, to use as an emergency notification system, and the system also provides free government information inquiry, information inquiry regional situation the city of love, public information inquiries, so the system construction as to provide convenient services to the masses opens a channel, the government more than a convenient service window for the government to do a good thing for the people.
④, advertising
As a multi-media advertising platform, because of its vivid, the effect is good, easy for the companies to accept, is superior to other forms of outdoor media. Its massive information storage characteristics, so that it can accommodate a large number of advertising content can greatly increase advertising revenue. It there are many forms of advertising, such as video ads, Ventura advertising, captions advertising, advertising has a huge potential.
⑤, web browsing
Newspaper website as the fourth media publicity in the news occupies an important position. But how in the shortest possible time to further enhance the site's competitiveness and influence, to establish long-term profit model, bigger and stronger to achieve the goal, apparently newspaper should consider. The system has web browsing capabilities, people can access the Internet via a touch screen information visit the website. Our system is designed to only have access to newspaper sites, newspaper sites and docking system for propaganda newspaper sites, newspaper sites to expand service areas will provide an ideal platform for the masses in a convenient information query the same time, will be able to establish a series of newspaper websites profit model, such as the establishment of information to query the database, warehousing businesses to charge a fee and so on. In short, the establishment and application of the system will be an important turning point in the development of newspaper sites, newspaper sites will therefore accelerate development.
⑥, unique management model
System has a unique central control, management and operation of distributed playback mode, the replacement of broadcast content without maintenance personnel to the various parts of the field-replaceable advertising content directly through the management workstation in the office you can always change the content, or discharge the order established by playbill given broadcast. Broadcast content management, switch machines, each machine running broadcast points, etc. can be set and monitored on the administrative workstation in the office. This management mode of operation, will save a lot of manpower and resources, reduce operating costs newspaper column.
